During Chinese New Year, it is customary for the Chinese to give out special auspicious packets with money inside as symbol of good luck and prosperity.
But in the recent time, people are most interested in how much money inside each special packet. And with less Chinese returning home for family reunions, the joy of Chinese New Year is losing it's significance.
We helped Cadbury reconnect with Chinese consumers, by showing the true meaning of joy, we created "The most nnexpected Ang Pow", it's not how much you give, it's the joy you bring.
